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快手磁力引擎打造付费短剧行业营销增长新模式

  • 2026-03-21 15:10:51
快手磁力引擎打造付费短剧行业营销增长新模式

近日，快手磁力引擎主办的付费短剧行业研讨会在杭州召开。来自全国的付费短剧行业从业人员、客户、代理商、服务商等百余位嘉宾齐聚一堂，共同探讨付费短剧行业内容新风向、营销新机遇。
全面探索新流量场景
寻找“破圈”机会
快手磁力引擎传媒资讯行业总监李迎建表示，快手平台最早入局短剧，累积了十几万的创作者，拥有2.6亿的日活兴趣用户，本次研讨会，快手就付费短剧数字经济发展趋势、短剧创作、投放和运营等方面进行探讨与经验分享，与与会精英共同探寻行业发展新路径。
快手财报数据显示，2023年第一季度，快手应用平均月活用户超6.54亿，同比增长9.4%，商业流量进一步扩容，磁力引擎马力强劲。与此同时，快手短剧用户规模加速拓展，日活用户超2.6亿，月同比增速5月创11%新高。
背靠成熟的用户基础，快手在短剧内容和运营上持续优化迭代，不仅坐拥13万+创作者、专业机构、头部达人，提升快手短剧生态活跃度，更衍生出快手生态下的高能剧情五维秘籍，让流量密码有迹可循。
快手磁力引擎传媒资讯行业策划总监霍桑表示，2023年，快手短剧的扶持点是在原有的信息流的基础上，增加原生扶持、流量助推等新的流量增长引擎。在暑期等重要放量节点，也有政策和运营的支持。原生广告、流量助推是软硬结合的新“内容流量场景”增长点，是扩量的爆发点；其次，小程序和native链路的打通，是更长效的增长链路，优质内容和流量资源，带动快手付费短剧快速起量。
快手磁力引擎原生产品运营专家崔兆丽，则从底层逻辑、交互链路、适用场景及解决的问题等方面，诠释了原生广告的定义。她表示，原生广告内容优质、样式原生，有利于提升用户体验及平台内容生态建设，从而实现长效经营。
但是随着流量竞争越发激烈，成本不断攀升，在量与质之间很难达到平衡。快手则通过流量突破，实现人群破圈；通过优质内容，放大营销优势；通过用户资产运营，助力客户长效经营，最终以原生广告打造短剧营销新阵地。
深度合作“剧”力增长
破译爆款密码
快手磁力聚星网服行业运营专家林珊珊分享了聚星达人营销方法论。她表示，在快手，达人有更高的粉丝粘性，达人内容营销效率更高，而聚星即具备品效协同的营销能力，也具有高投放效率。即时转化和长尾流量，能持续压缩转化成本，将优质内容沉淀为品牌资产，在站内持续教育用户提升品牌认知。
据悉，快手付费短剧行业强势发力，半年实现翻倍增长，季度消耗持续攀升。快手磁力引擎传媒资讯行业运营专家王丹，分享了“四位一体”的运营增长策略，从扩流量，增链路，卷素材，提效果四个维度，助力付费短剧行业实现规模化破圈。

同时，快手通过“新剧过冷启、爆款创峰值、原生做增长、老剧新高度、类型不设限”的五大必选策略，不断升级付费短剧行业转化路径。此外，王丹分享了优质客户案例并公布了暑期专项政策，助力行业客户在高峰节点增量提效、打造头部爆款剧。
作为2021年10月末入局短剧行业的嘉兴九州文化传媒有限公司，从2022年借助磁力引擎来拓展短剧业务。公司总经理助理俞悦表示：“磁力引擎通过智能技术实现了短剧产品与用户的精准匹配，不仅如此，快手小程序降低了用户流失率，提高了获取流量的效率，而三方小程序可以更高效的推送信息给用户，增加了用户留存、提升复购。”
与磁力引擎持续深度合作，九州不仅掌握了“内容为王”的流量密码，更是打造出诸多爆款剧目。
快手以其庞大的用户基础和扎实的技术实力，成为付费短剧行业营销优化迭代的推动者。此次研讨会的召开，凝聚了行业的力量，为行业的向前迈进搭建了重要的沟通和交流平台。相信未来，付费短剧行业将迎来更加蓬勃的发展。

盛夏“多巴胺”，被游戏拿捏住了！

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  1. CONNECT:[ UseTime:0.000487s ] mysql:host=127.0.0.1;port=3306;dbname=i_yeyulingfeng;charset=utf8mb4
  2. SHOW FULL COLUMNS FROM `fenlei` [ RunTime:0.000858s ]
  3. SELECT * FROM `fenlei` WHERE `fid` = 0 [ RunTime:0.003801s ]
  4. SELECT * FROM `fenlei` WHERE `fid` = 63 [ RunTime:0.000997s ]
  5. SHOW FULL COLUMNS FROM `set` [ RunTime:0.000522s ]
  6. SELECT * FROM `set` [ RunTime:0.000568s ]
  7. SHOW FULL COLUMNS FROM `article` [ RunTime:0.000571s ]
  8. SELECT * FROM `article` WHERE `id` = 460013 LIMIT 1 [ RunTime:0.008217s ]
  9. UPDATE `article` SET `lasttime` = 1774115663 WHERE `id` = 460013 [ RunTime:0.016446s ]
  10. SELECT * FROM `fenlei` WHERE `id` = 66 LIMIT 1 [ RunTime:0.000997s ]
  11. SELECT * FROM `article` WHERE `id` < 460013 ORDER BY `id` DESC LIMIT 1 [ RunTime:0.000604s ]
  12. SELECT * FROM `article` WHERE `id` > 460013 ORDER BY `id` ASC LIMIT 1 [ RunTime:0.000400s ]
  13. SELECT * FROM `article` WHERE `id` < 460013 ORDER BY `id` DESC LIMIT 10 [ RunTime:0.016631s ]
  14. SELECT * FROM `article` WHERE `id` < 460013 ORDER BY `id` DESC LIMIT 10,10 [ RunTime:0.001389s ]
  15. SELECT * FROM `article` WHERE `id` < 460013 ORDER BY `id` DESC LIMIT 20,10 [ RunTime:0.001289s ]
0.123589s