当周星驰用极具个人印记的“九五二七”命名微短剧剧场，当刘晓庆以74岁高龄在短剧里演绎“五十岁婚宠”，当刘丹、倪虹洁、霍建华等实力派演员在竖屏镜头前探索表演边界，曾经被贴上“土味”“下沉”标签的微短剧，正迎来一场星光熠熠的行业蜕变。数据显示，2024年，中国微短剧市场规模已攀升至505亿元；2025年，微短剧行业全年产值预估接近900亿元，较2024年近乎翻倍，而有行业口碑的演员密集入局，不仅打破了大众对微短剧的固有认知，更悄然重塑着整个行业的生态格局。这场主流演员与微短剧的“双向奔赴”，究竟是流量风口的短暂狂欢，还是影视行业迭代的必然选择？

When Stephen Chow names a mini series studio after his iconic number "9527," when 74-year-old Liu Xiaoqing plays a "beloved bride at fifty" in a mini series, and when seasoned actors such as Liu Dan, Ni Hongjie, and Wallace Huo explore new performance boundaries through vertical-screen storytelling, a format once dismissed as "low-brow" and "downmarket" is undergoing a star-studded transformation.

According to industry data, China's mini series market reached 50.5 billion yuan in 2024. In 2025, total industry output is projected to approach 90 billion yuan—nearly doubling year on year. The large-scale entry of well-established actors is not only challenging long-held public perceptions of mini series but is also quietly reshaping the industry's ecosystem. Is this convergence between mainstream actors and mini series merely a fleeting traffic-driven craze, or an inevitable stage in the evolution of the screen industry?

演员刘丹出演短剧《贪吃蛇》Actor Liu Dan stars in the mini series Here to Stay

现象扫描：星光闪耀的微短剧新图景

Mainstream Actors Reshape the Mini Series Landscape

如今的微短剧赛道，早已不是草根演员的专属舞台，而是汇集了老中青三代主流演员的多元竞技场。从资深戏骨到中生代实力派，再到中青年人气演员，不同圈层的演员带着各自的优势与诉求入局，形成了一幅丰富的行业图景。

The mini series sector is no longer the exclusive domain of grassroots performers. It has evolved into a competitive arena bringing together mainstream veteran actors, mid-career professionals, and younger stars, each entering with distinct advantages and motivations—collectively reshaping a more diverse and dynamic industry landscape.

资深戏骨的“精准出击”尤为亮眼。国民影后刘晓庆接连主演《萌宝助攻：五十岁婚宠》《天降福星》两部短剧，精准瞄准中老年短剧市场，成功衔接“银发经济”蓝海。国家一级演员韩童生则与李嘉琦合作女性情感短剧《河豚小姐》，将多年积累的表演功底注入短剧角色。曾在长剧《人民的名义》中饰演“达康书记”的演员吴刚也出演了他的首部反腐短剧《长路初心》，该剧于2026年1月10日在红果平台上线，上线前预约量突破2.3万，被网友称为“开年短剧王”。71岁的著名演员朱时茂更是笑称自己是“银发短剧之星”，主动投身短剧创作，成为资深演员拥抱新业态的又一代表。

Veteran actors have made particularly strategic moves. National icon Liu Xiaoqing starred consecutively in Meng Bao Zhu Gong: Wu Shi Sui Hun Chong and Tian Jiang Fu Xing, targeting the growing middle-aged and elderly mini series audience and tapping into the "silver economy." China's National first-class actor Han Tongsheng collaborated with Li Jiaqi on the female-centric emotional mini series Blow Up!, bringing decades of performance experience into the short-form format. Wu Gang, widely known for his role as "Secretary Dakang" in In the Name of People, appeared in his first anti-corruption mini series Chang Lu Chu Xin, which premiered on the Hongguo platform on January 10, 2026. The series surpassed 23,000 pre-launch reservations and was dubbed the "New Year's mini series hit" by netizens. Seventy-one-year-old Zhu Shimao has even humorously referred to himself as a "silver-haired mini series star," exemplifying how senior actors are embracing new production models.

演员吴刚出演短剧《长路初心》Actor Wu Gang stars in the mini series Chang Lu Chu Xin

中生代实力派的入局，则为微短剧的精品化探索注入动力。凭借《开端》“锅姨”一角深入人心的刘丹，选择以《贪吃蛇》作为自己的短剧首秀，在剧中饰演被迫投身黑帮偷渡产业链的素兰，深入挖掘角色复杂的内心世界。倪虹洁不仅主演短剧《夫妻的春节》，更亲自担当监制，将“姐系力量”带进短剧赛道，同时，她出演的短剧《小美满》聚焦三婚单亲妈妈的成长，进一步拓展了女性题材的深度。万茜与秦俊杰合作的微短剧《朱雀堂》，更是以4000万的高投资，彰显了中生代演员对微短剧精品化的追求。

Mid-career actors have driven the push toward premium content. Liu Dan, widely recognized for her role as "Aunt Guo" in Reset, chose Here to Stay as her mini series debut, portraying Su Lan, a woman forced into an underground smuggling network, with restrained yet deeply layered emotional expression. Ni Hongjie starred in Couple's Spring Festival while also serving as supervising producer, actively shaping content direction. Her other mini series Xiao Mei Man explores the growth of a thrice-married single mother, expanding the depth of female narratives. Meanwhile, Rosefinch, starring Wan Qian and Qin Junjie, reportedly carried an investment of 40 million yuan, underscoring mid-career actors' commitment to elevating production standards.

万茜与秦俊杰合作出演短剧《朱雀堂》Wan Qian and Qin Junjie co-star in the mini series Rosefinch

中青年演员的加入，则实现了微短剧与年轻受众的有效衔接。张天爱在周星驰监制的微短剧《大话·大话西游》中饰演女主“月光”，借助经典IP与个人人气为短剧引流；前火箭少女101成员徐梦洁与李川合作的《大过年的》，开播次日播放量便破10亿。此外，舒畅主演的《锦绣传》、霍建华、黄宗泽、阚清子主演的《搏忆》等作品，也都凭借演员的国民度及剧集的高质量，让微短剧突破圈层限制。

The participation of younger actors has helped mini series connect with younger audiences. Zhang Tian'ai starred as the female lead "Moonlight" in Da Hua · Da Hua Xi You, a mini series produced by Stephen Chow, leveraging both a classic IP and personal popularity. Da Guo Nian De, starring Xu Mengjie and Li Chuan, surpassed one billion views the day after its release. Other projects, including Shu Chang's Jin Xiu Zhuan, and Bo Yi starring Wallace Huo, Bosco Wong, and Kan Qingzi, have also helped mini series break audience boundaries through strong cast appeal and improved quality.

演员的参与模式也早已超越单纯的主演，呈现出多元化深度绑定的趋势。高亚麟从《失控的爱》到《错位爱人》，接连担任出品人与总监制，全面介入短剧的制作与发行；黄晓明亲自出品付费竖屏短剧《一姐》，将行业话语权延伸至幕后；周星驰更是与抖音达成独家合作，打造“九五二七剧场”，通过个人IP与平台资源的深度融合，推动精品微短剧的规模化产出。这种从台前到幕后的全面参与，标志着主流演员对微短剧行业的认可与深耕。

Actors' involvement now extends well beyond leading roles. Gao Yalin has served as both producer and chief supervisor on multiple mini series projects, while Huang Xiaoming personally produced the paid vertical-screen mini series Yi Jie. Stephen Chow has entered an exclusive partnership with Douyin to launch the "9527 Mini Series Theatre," integrating personal IP with platform resources to enable scaled production of premium mini series. This shift from on-screen participation to behind-the-scenes leadership reflects mainstream actors' deepening commitment to the sector.

动因解析：行业适配与个体诉求的双向契合

Why Actors Are Turning to Mini Series?

主流演员纷纷“拥抱”曾被视为“下沉”的微短剧，绝非偶然，而是市场驱动、行业趋势与个体诉求多重因素共同作用的结果。千亿规模的市场蛋糕、国产影视工业化体系的成熟赋能，以及演员自身流量价值的释放需求，形成了强大的合力。

The embrace of mini series by mainstream actors is driven by a convergence of market forces, industry trends, and individual career considerations.

胡歌出演短剧《奇迹》Actor Hu Ge stars mini series The Miracle

微短剧市场的商业吸引力，是吸引演员入局的核心驱动力之一。与传统影视剧动辄数月甚至半年的拍摄周期不同，微短剧的拍摄周期通常仅需10-15天，而片酬却相当可观。据报道，S级头部演员参演短剧的单日片酬可达数十万，非头部演员也能拿到数万元至十几万元。这种“短周期、高回报”的特点，极大地提升了演员的时间性价比，尤其对片约相对减少的资深演员而言，更是高效的变现选择。与此同时，微短剧的受众覆盖范围极为广泛，不仅包括下沉市场的年轻群体，更涵盖了付费意愿强烈的中老年群体。《2025年银发经济消费人群洞察报告》显示，亲情类、家庭情感类短剧最受老年人喜爱，而《闪婚老伴是豪门》等作品超5亿播放量，超25亿讨论量，也印证了这一市场的巨大潜力。刘晓庆选择中老年甜宠婚恋题材，正是敏锐地抓住了这一蓝海市场。

Commercial appeal is a key factor. Unlike traditional television dramas, which often require months of production, mini series typically film within 10–15 days while offering highly competitive remuneration. Reports suggest that top-tier actors can earn hundreds of thousands of yuan per day, while non-headliners still command tens of thousands. This "short cycle, high return" model significantly improves time efficiency, especially for veteran actors facing fewer long-form opportunities.

Audience reach is another attraction. Mini series appeal not only to younger users in lower-tier markets but also to middle-aged and elderly viewers with strong willingness to pay. According to the 2025 Silver Economy Consumer Insight Report, family- and relationship-themed mini series are particularly popular among older audiences. Titles such as Shan Hun Lao Ban Shi Hao Men have exceeded 500 million views and over 2.5 billion online discussions, highlighting the scale of this demand. Liu Xiaoqing's focus on middle-aged romance reflects a precise reading of this market.

微短剧行业从“野蛮生长”到“精品化转型”的趋势，以及国产影视工业化体系的成熟，为主流演员入局提供了核心支撑。曾经的微短剧市场，因大量“土味”“狗血”内容饱受诟病，同质化、低俗化问题突出。但随着国家广播电视总局首次公布全国重点网络微短剧拍摄备案，行业监管不断加强，政策导向日益明确。更关键的是，经过多年发展，国产影视行业已形成成熟的工业化生产体系，从剧本打磨、拍摄制作到宣发传播都具备标准化流程，而主流演员的专业能力与行业影响力可直接移植到微短剧领域。无论是角色把控、现场调度的经验，还是对制作标准的把控能力，都能快速适配微短剧的精品化需求，这让微短剧行业对主流演员的需求从“流量补充”升级为“专业赋能”。

Equally important is the industry's shift from rapid, unregulated growth toward premiumization, and the maturation of China's domestic film and television production infrastructure, which has provided core support for mainstream actors entering the field. The mini series market, once criticized for its "low-quality" and "melodramatic" content, had been plagued by issues of homogenization and vulgarity. However, with the introduction of formal registration systems for key online mini series by China's National Radio and Television Administration, regulatory oversight has increased, and policy direction has become clearer. More importantly, after years of development, the Chinese film and television industry has built a mature industrial production system, with standardized processes covering everything from script refinement and filming to marketing and distribution. Mainstream actors' professional abilities and influence in the industry can now be directly applied to mini series, enhancing their role from simply adding "traffic" to providing "professional empowerment." Their expertise in role management, on-set coordination, and adherence to production standards makes them well-suited to meet the industry's premiumization needs.

与此同时，抖音、腾讯、咪咕等平台纷纷加码短剧赛道，华策影视、柠萌影视、正午阳光等头部影视公司也成立短剧部门，持续投入资源，进一步强化了这种行业适配性。央视一套黄金档短剧《奇迹》，集结了胡歌、宋佳、雷佳音、闫妮、白宇等30多位知名演员，以15个主题故事勾勒深圳45年发展变迁，用“微叙事”诠释宏大主题，开播三日便破亿，彰显了精品短剧的市场影响力，也正是演员专业能力与短剧精品化需求精准匹配的例证。

Platform and capital support further reinforce this alignment. Douyin, Tencent, and Migu have expanded investment in mini series, while major production companies such as Huace Film & TV, Linmon Media, and Daylight Entertainment have established dedicated short-form divisions. CCTV-1's prime-time mini series The Miracle, featuring Hu Ge, Song Jia, Lei Jiayin, Yan Ni, and Bai Yu, achieved over 100 million views within three days, demonstrating how professional acting and mini series formats can successfully converge.

白宇出演短剧《奇迹》Actor Bai Yu stars mini series The Miracle

演员自身的流量价值与传播需求，也是重要的入局动因。一定知名度的演员本身自带流量与国民度，其参演微短剧能快速为作品吸引关注度，助力IP的传播与破圈。张天爱在《大话·大话西游》中饰演女主“月光”，正是借助自身人气与经典IP的叠加效应，让短剧未播先火；李若彤的《午后玫瑰》凭借“小龙女”的国民记忆点，成功让女性成长题材短剧突破圈层，从抖音登上卫视平台。对演员而言，这种流量联动并非单向输出，而是通过微短剧的广泛传播进一步巩固自身IP影响力，触达传统影视未能覆盖的增量受众，实现个人商业价值的拓展。

For actors themselves, the traffic value and promotional demand of mini series are significant driving forces for their involvement. Actors with a certain level of fame naturally bring their own traffic and national recognition. Their participation in mini series can quickly attract attention, assist in spreading the IP, and help it break through audience barriers. Zhang Tian'ai's role as "Moonlight" inDa Hua ·Da Hua Xi You leveraged the combined effect of her popularity and the classic IP, causing the mini series to generate buzz even before its release. Li Ruotong's Wu Hou Mei Gui, drawing on her iconic "Little Dragon Girl" character, successfully brought the female growth narrative to new audiences, taking it from Douyin to satellite television. For actors, this traffic synergy is not just a one-way transfer; it further solidifies their personal brand through the widespread exposure of mini series, reaching new audiences that traditional television has not been able to engage, and expanding their commercial value.

此外，微短剧高速的叙事节奏、强烈的戏剧冲突，对演员的表演提出了全新挑战——如何在极短时间内快速入戏、精准传递角色情绪，在紧凑的情节推进中保持表演的连贯性与感染力，成为主流演员入局后需要攻克的核心难题。

At the same time, the format poses new challenges: actors must convey complex emotions rapidly within tight narrative structures, maintaining coherence and impact under accelerated pacing.

行业影响：精品化升级与生态重构的双重变革

Industry Impact: Content Upgrading and Ecosystem Reshaping

主流演员的密集入局，正在对微短剧行业产生深远影响。从内容制作到市场扩容，再到产业生态重构，微短剧正告别“小打小闹”，朝着更成熟、更专业的方向发展。

The influx of mainstream actors is having a profound impact on the mini series industry. From content production to market expansion and industry ecosystem reconstruction, mini series are moving away from being a "fringe activity" and evolving toward a more mature and professional direction.

张天爱出演周星驰出品的短剧《大话·大话西游》Zhang Tian'ai stars in the mini series Da Hua · Da Hua Xi You, produced by Stephen Chow

最直接的影响，便是推动微短剧的内容升级，倒逼制作水准全面提升。主流演员的专业素养，首先体现在角色塑造的层次感上。刘丹在《贪吃蛇》中饰演的素兰，情绪内敛却内心饱满，通过细微的眼神与肢体语言，传递出角色的挣扎与坚韧，这种“无表情的表演”打破了短剧常见的夸张化表演模式，为行业树立了新的表演标杆。演员对剧本的要求也推动了创作的精进，曾经“打脸”“爽感”套路化的剧本逐渐减少，更多像《贪吃蛇》《奇迹》这样具有深度与广度的作品涌现。制作规格也随之升级，《朱雀堂》4000万的高投资、短剧《奇迹》中《牛牛》单元远赴海拔4000多米高原实拍、《红树流年》单元的电影级航拍镜头，都让微短剧摆脱了“低成本”的固有印象，朝着电影级制作水准迈进。

The most direct impact has been the elevation of content quality in mini series, pushing for a comprehensive improvement in production standards. The professional skills of mainstream actors are particularly evident in the depth of character portrayal. Liu Dan's portrayal of Su Lan in Here to Stay is a prime example. Her subtle emotions, conveyed through slight changes in her gaze and body language, communicate the character's inner struggle and resilience. This "expressionless performance" breaks away from the exaggerated acting styles common in mini series and sets a new benchmark for the industry. The higher expectations from actors regarding the script have also led to improved writing, with the formulaic "slap in the face" and "instant gratification" plotlines becoming less frequent. More works like Here to Stay and The Miracle, which offer greater depth and breadth, are emerging. Production values have also improved, as seen in Rosefinch with its 40 million yuan investment and The Miracle, where the "Niu Niu" segment was filmed at altitudes of over 4,000 meters. Additionally, the use of cinematic aerial shots in the "Hong Shu Liu Nian" segment demonstrates the industry's move away from its "low-budget" image towards a higher standard of production.

对演员行业而言，微短剧的兴起则重构了行业生态与发展路径。一方面，微短剧为演员提供了更多元的职业选择与价值实现渠道。对于片约减少的资深演员，微短剧是高效的变现与曝光平台；对于中生代演员，可通过参与精品短剧提升行业话语权；对于新生代演员，短剧则成为积累表演经验、快速出圈的重要跳板。更深层次的影响，在于推动微短剧产业生态的重构。主流演员的入局，带动了传统影视行业优质资源的流入，编剧、导演、摄影等专业人才纷纷投身短剧领域。FIRST惊喜电影展与小红书合作推出的“红镜短剧计划”，吸引了1183份报名，最终获奖的《贪吃蛇》由专业团队打造，正是这种资源整合的成果。与此同时，长短剧之间的人才与资源通道逐渐打通，短剧不再是“边缘赛道”，而是成为影视行业重要的组成部分。

For the acting profession, the rise of mini series has reconfigured the industry ecosystem and career pathways. On one hand, mini series offer actors more diverse career options and channels for value realization. For veteran actors facing fewer film and TV offers, mini series provide an efficient platform for monetization and exposure; for mid-career actors, participating in premium mini series can enhance their industry influence and voice; for emerging actors, mini series have become an important springboard for gaining experience and quickly breaking out.

At a deeper level, this trend is driving a restructuring of the mini series industry ecosystem. The involvement of mainstream actors has attracted high-quality resources from the traditional film and television industry, with professional writers, directors, cinematographers and other talent increasingly entering the mini series field. The "Red Mirror Mini Series Plan," launched by the FIRST Film Festival in cooperation with Xiaohongshu, attracted 1,183 applications. The winning project Here to Stay was produced by a professional team, exemplifying the results of this resource integration. At the same time, talent and resource channels between long-form and short-form drama are gradually becoming interconnected, and mini series are no longer a marginal niche but an important component of the film and television industry.

挑战犹存：星光之下的适配难题与生态壁垒

Persistent Challenges Beneath the Spotlight

尽管主流演员的入局为微短剧带来了诸多积极变化，但星光之下，微短剧的进阶之路仍面临不少挑战。表演适配性、市场预期差、行业乱象残留等问题，都需要行业各方共同破解。

Despite the positive changes brought by the involvement of mainstream actors, the path to advancement for mini series still faces significant challenges. Issues such as performance adaptation, discrepancies in market expectations, and lingering industry irregularities all require collective efforts from all stakeholders to resolve.

最突出的挑战，是主流演员与微短剧叙事节奏的适配问题。微短剧通常以3-15分钟为一集，要求叙事紧凑、节奏明快，这与传统影视剧的表演节奏存在较大差异。对于周星驰这样以长电影叙事见长的导演而言，如何在短篇幅内展现“周氏幽默”，更是一大考验。此外，传统影视演员的表演风格与短剧的“轻量感”也需要磨合，若未能精准适配，容易让观众产生“违和感”。

The most prominent challenge lies in adapting mainstream actors to the narrative pace of mini series. With episodes typically lasting only 3–15 minutes, mini series demand tight storytelling and a brisk rhythm—an approach that differs sharply from the performance tempo of traditional film and television. For directors like Stephen Chow, who are known for long-form cinematic storytelling, the question of how to convey his signature humor within such a short format becomes an even greater test. Moreover, the performance style of traditional screen actors must be adjusted to the "lightweight" tone of mini series; if the adaptation is not precise, audiences may experience a sense of dissonance.

霍建华出演短剧《搏忆》Wallace Huo stars in the mini series Bo Yi

市场预期与作品质量的平衡，也是不容忽视的问题。主流演员的参演，必然会拉高观众的期待值，一旦作品质量未达预期，很容易引发口碑反噬。此前部分明星参演的短剧，因剧本粗糙、制作简陋，就曾遭到观众吐槽。与此同时，精品化制作带来的成本提升，也让行业面临盈利压力。如何在保证艺术质量的同时，实现商业盈利，平衡付费与免费模式的关系，是所有从业者需要思考的问题。

Balancing market expectations with production quality is another challenge that cannot be ignored. The participation of mainstream actors inevitably raises audience anticipation, and if a project fails to meet those expectations, it can quickly trigger a backlash. Some earlier star-led mini series have already been criticized for rough scripts and low production values. At the same time, the cost of premium production has increased, placing pressure on profitability. How to ensure artistic quality while achieving commercial returns—and how to balance paid and free distribution models—remains a key question for the industry.

此外，行业乱象的残留也为微短剧的发展蒙上阴影。尽管主流演员带动了精品内容的涌现，但市场上仍有大量依赖“爽感”“狗血”套路的作品，同质化、粗制滥造的问题并未彻底解决。优质演员资源主要集中在头部作品，中小成本短剧仍面临人才短缺、制作粗糙的困境。这种行业内部的发展不均衡，可能会影响微短剧的整体发展节奏。

Moreover, the lingering disorder in the industry continues to cast a shadow over the development of mini series. Although mainstream actors have spurred the emergence of higher-quality productions, the market still contains a large number of works that rely on "instant gratification" and melodramatic tropes. Problems of homogenization and low-quality production have not been fully resolved. Premium acting talent remains concentrated in top-tier projects, while mid- and low-budget mini series still face talent shortages and rough production standards. This uneven development within the industry could affect the overall pace of the mini series sector's growth.

结语

Conclusion

主流演员“入局”微短剧，是影视行业迭代发展的必然结果，也是一场双向奔赴的行业革新。对于演员而言，微短剧提供了触达增量受众的新舞台；对于微短剧行业而言，主流演员的加入则注入了专业力量，推动行业实现精品化升级。尽管目前仍面临表演适配、生态均衡等挑战，但随着政策的规范、资本的理性投入与从业者的匠心创作，微短剧必将摆脱“土味”标签，成为兼具商业价值与艺术价值的重要影视门类。星光不问赶路人，微短剧的未来，不仅需要流量的加持，更需要匠心的浇灌，唯有如此，才能在影视行业的版图中占据坚实的一席之地。

The entry of mainstream actors into mini series is not only an inevitable outcome of the film and television industry's evolution, but also a mutually driven innovation that reshapes the sector. For actors, mini series provide a new stage to reach incremental audiences; for the mini series industry, the participation of mainstream talent injects professional expertise and drives a shift toward premium content.

Although challenges remain—such as adapting acting styles to the format and maintaining ecological balance—mini series are poised to shed their "tacky" reputation as policies become more standardized, capital investment becomes more rational, and creators continue to pursue craftsmanship. As the saying goes, "stardom does not question the traveler"—the future of mini series will require not only the boost of traffic, but also the nurturing of true artistry. Only then can this format secure a solid place in the broader landscape of film and television.